Ingredients Highlight

Ingredients Highlight

What is makeup without skincare? Incomplete. That’s right, we said it. We are strong believers of makeup being nourishing. So, it made all the more sense to us to add ingredients such as hyaluronic acid, squalene and niacinamide which are usually found in skincare products to out Uintrptd life. Not only can they enhance the appearance of your skin, but they can also help to nourish and protect it.  In our quest to give you the best of the best we incorporated a few brownie ingredients in our Soft Serve Liquid Lipstick and Soft Flush Liquid Blush. 

Hylauronic Acid - Probably everyone’s favourite hydrator, hylauronic acid provides intense hydration and plumps the skin. It makes the skin appear supple and also helps to fill the cracks on the surface of your lips. No doubt it is on everyone’s favourite list!

Sodium Hyaluronate - We went  a step further and got in a stronger agent than hylauronic.  Sodium hylauronate is a salt form of hyaluronic acid, also a great moisturiser it is absorbed quicker than hyaluronic acid. This ingredient also plays a role in making your lips look plump.

Squalane-  Squalene has gained quite a lot of popularity in the last few years. Why wouldn’t it, it does hydrate and restore moisture like a pro. It is also beneficial in treating dry and chapped lips and keeps them soft and plump. So if you are worried about our Soft Serve Liquid Lipstick drying your lips out, don’t be! We’ll ensure your lips have the smoothest ride ever. 

Argan Oil - Rich in Vitamin A and E, Argan oil is a non fragrant oil that acts like a natural moisturiser. 

Vitamin E - We’ve been introduced to Vitamin E and its wonders since we were kids. It acts as an antioxidant, fights against environmental stressors like pollution and UV light. During our research we also realised vitamin E prevents premature ageing that makes lips thin and look less plump. 

Niacinamide  - An oily skin’s bestfriend, niacinamide is truly an all rounder. It controls oil production of skin and visibly brightens, smoothens, and evens skin tone. It also reduces the visibility of pores making makeup sit better. You will notice the difference when you apply our Soft Serve Liquid Blush.

Macadamia Oil - A lesser known ingredient in the world of skincare, macadamia oil nourishes, moisturises and plumps the skin while aiding in the absorption of other actives present. It also possess anti-inflammatory properties.

Evening Primrose Oil - Another popular kid on the block, evening primrose oil moisturises and soothes skin, enhancing the texture and elasticity. The soothing properties help in preventing irritation on the skin. We made sure to add this to our Soft Flush Liquid Blush so that your skin is always moisturiused and plump, never dull! 

See, we mean it when we say our products are made for the soul. We don’t believe in limiting such beautiful ingredients to skincare only. You’ll know it once you try it! 

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